Analysis Of Ancillary Products
Font
The font is in bright purple and white, bold and in capital making it stand out on on the dark background giving a space theme to the product. Furthermore, there is huge spaces in between each word drawing more attention to her name and songs.
Colour
The choice of colours and sparkles give the idea of the stars and galaxies in the background. Charli XCX is seen as an electric artist that really stands out and is powerful through the use of glaring multi-coloured lights flying through the ends of her hair and on the other side of the digipak. Alongside this, she has for filled her electro-pop identity through the use of the bright vibrant colours running through her wild hair.
Imagery
The use of imagery of Charli XCX being pictured in the centre of the frame shows she is the most important aspect of her digipak. The only other colours are the glistening silvers spread across the black and purple background with a spacey feel and at the top an array of red, blue and green lights looking down upon earth below with clouds and sky. The impact on the audience would be that she has a quirky electro-pop style.
Impact on the audience
By keeping it simple and having only her by herself placed on a white background shows her confidence and important and makes a statement to the audience that she is the most important selling point. She as an artist is using herself as a marketing tool over her songs to gain buyers of her music.
The font is in bright purple and white, bold and in capital making it stand out on on the dark background giving a space theme to the product. Furthermore, there is huge spaces in between each word drawing more attention to her name and songs.
Colour
The choice of colours and sparkles give the idea of the stars and galaxies in the background. Charli XCX is seen as an electric artist that really stands out and is powerful through the use of glaring multi-coloured lights flying through the ends of her hair and on the other side of the digipak. Alongside this, she has for filled her electro-pop identity through the use of the bright vibrant colours running through her wild hair.
Imagery
The use of imagery of Charli XCX being pictured in the centre of the frame shows she is the most important aspect of her digipak. The only other colours are the glistening silvers spread across the black and purple background with a spacey feel and at the top an array of red, blue and green lights looking down upon earth below with clouds and sky. The impact on the audience would be that she has a quirky electro-pop style.
Impact on the audience
By keeping it simple and having only her by herself placed on a white background shows her confidence and important and makes a statement to the audience that she is the most important selling point. She as an artist is using herself as a marketing tool over her songs to gain buyers of her music.
This will help when I do my own ancillary tasks because I now
know exactly how to lay out my own digipak and have realised it can be kept
simple and still be really effective.
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