Question 2 - How effective is the combination of the main product (your music videos) and ancillary tasks (digipack and magazine advert) ?

Question 2 - How effective is the combination of the main product (your music videos) and ancillary tasks (digipack and magazine advert) ?​
All  of our products link together through the use of the purples within all three of our media products. Firstly, within the music video when the balloon is popped and the purple glitter is released in front of the white screen. The purple is further used within the magazine advert upon the album title and the artists name as well as the main colour in the background on the funky disco light theme. In addition to this we created our digipak the same as this with the background colour too being a soft purple and once again the text being the same colour on the products.
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The combination between our digipak and music video is highly effective as in both of these products we have included the LED lights. Within the music video we used the Led lights that you plug into the wall and spin round to create the disco theme we needed for our party. First of all in our digipak we used these lights on our artist where she is pouting in the bottom far right corner. We believed this presented her as fun and messing around a little bit fro the array of multicolours and the pout where she is pushing her hair up gives off a fun energy. Which is also presented within our video where she is dancing around and laughing with the balloons.
Another combination that was effective was the use of the red glossy lips that are present on both the digipak where the disk goes within the video where she is putting on her mac lipstick and then blows a kiss in the mirror and the use of the fairy lights in the mirror continue to be presented which is effective as this is showcased on both products.
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Our music video links to our magazine advert because we have the two dancers either side of the artist just like how she appears in the music video doing the exact same post they were doing when dancing. Furthermore, the use of the kiss is used throughout our video as well as our magazine advert as it is our promotional tool and link between all products.  The dancers image was also taken directly from the music video and photo shopped in order to fit out magazine advert so there is a direct link there. The background within the magazine advert is also the same effect as we were getting fro the LED lights we used within our music video so both of these products shared the similar LED light schemes that people can easily recognise. The outfit Charli XCX is wearing comes from the video as she is wearing it when she decides to pop the balloon with all of the glitter. Finally, the use of the kiss on this magazine links to the video as she puts her lip gloss on and pouts in the mirror and then blows a kiss afterwards.

The digipack and magazine advertisement link together through the use of sucker being in the same text however in a different colour font I believe that the sucker font on the digipack needed to be a little brighter so it was more visible to the audience the title of album.​ Furthermore, both products have used the photos we got within the photoshoot within the artist and both the digipak and the magazine advert have used the photo shopped versions in order to  create the 'perfect' flawless feel that the audience want to see within the artists complexion. sucker and background colours similar imagery of amber pouting and white text. Within the star rating below we decided to use big bold texts on a review we had received and placed this big and bold so people were able to see it. We also used the use of the white text upon our LED background covered by our song list so it would stand out and you could easily read the song lyrics.  The two products had the same feminine feels such as the soft pinks and purples alongside the use of our signature red glossy lips and use of our artist allows our audience to see plenty of images of our main source of marketing which is Charli XCX herself.
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