Music Video Target Audience

We made the music video in order to be able to discover who music videos are aimed at and what their favourite type of music video is for that particular age range. We did this by coming up with our own questionnaires that would allow a range of demographic groups to present their view and trends of music videos through a selection of open ended questions.


The demographic that music videos appeal to on a whole is the younger generation however, it is clear that some middle age and above still enjoy watching a music video from time to time. My reasoning for this being my result is because teenagers are constantly using social media sites such as Facebook, Instagram etc and therefore, spend more time viewing music videos on you tube because they have more free time on their hands. However, although i believe from my results that is the largest audience of music videos those in the 60 and below category were brought up around music videos and therefore, would enjoy less well known artists nowadays such as Phil hurt. Those of very mature ages may not be into watching music videos as much because of the advanced technology such as the internet and not being able to use it.



This will help within my own music video as i now know what my demographic group will be expecting from my choice of music video and what will best capture their attention. 


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