Analysis of Digipak



Colours
Katy Perry is aimed at a female audience you can see this by the soft colours she has used upon her digipak. Such as baby blues, sky blues, soft pink clouds etc.

Images
The light candyfloss clouds are covering only her private parts also giving Katy Perry a fierce look from a side on view. She looks confident and bold along side the title of her album Teenage Dream. The use of the Diablo strawberry and cream sweets gives a sense of a sweet and innocent feel to her choice of digipak.

Fonts used
The name of the artist looks like it has been made by red strawberry laces which gives the symbols of lovey dovey colours. The use of bold font on the titles of songs is effective as it draws the audience too them. The use of strawberry laces to create the title also add the effect of sweetness within Katy Perrys Teenage Dream album. 

Impact on the audience
This will help when making my own digipak because i now know that is important to add symbols within my work in order to draw an audience in. The theme Katy Perry has used is effective as i have not yet seen anyone else use sweet treats to create a digipak making this one really unique.

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