Plans for digipak

   You need to consider the layout of the digipak as you want the album title to stand out to potential consumers or people are looking for the product. This is why i decided to make my title nice and bold to catch attention. You also need to consider the way in which the digipak is going to fold as you don't want it to be upside down once completed. The ideas within your digipak needs to be original and draw people into your album. You do this by making sure your digipak has a unique selling point that hasn't be done before. You need to make sure the artists name is on the spine of the pak and that the name of the artist is big and bold for people to see as often people may just purchase an album if they enjoy the artist without knowing all of the songs. Within my own digipak one of the things that worked was the use of the two lollipops in the shape of a cross i did this because you suck lollipops and this links to the album title sucker alongside the idea that sucker is an insult and is negative so crossed the two things.  I also used bright colours to draw peoples attention and with the use of the glittery purple on the love heart shape surrounding the title. My reasoning for this is that one of her album tracks is called 'need your love' so put it in the shape of a love heart and the use of red balloons as another track is named this. One thing that doesn't work is the background of the digipak it needs to be all in colour to draw the most attention to potential buyers. Furthermore, more original ideas that hadn't been thought of and used by other artists would have made my digipak even more effective. 

For my second design i spent more time on planning out the way in which i wanted Charli XCX to be presented to her audience. I decided that as she is a bold statement character that i would match her outfit in the glittery dress with the disco ball and the sparkly pink font on her name and album. This is the theme i wanted to create due to the album title being Sucker. This leads me onto my next choice of the lollipops and the lips. The idea i had behind this was to show a variation of colours hence the multicoloured lollipops to spread her statement. The use of the image of Charli XCX on the front was to show her target audience her natural beauty and also the choice of the simple tight dress being silk sexualises her character and would make young boys drawn to the album. What doesn't work is that there is no record label on here alongside this on the front i have only put images of Charli XCX as i believed this would sell her the most as she is popular by face more than her having a well recognised name in my opinion. Furthermore, i haven't actually put her name or album title on the front which would need to happen in order for people to be able to see who she is and the name of her album.

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